Benefits of Landing Page

Landing Page

A creative effective landing page is not the same as crafting a successful website. Landing Page is a standalone campaign-specific web page which is disconnected from a website’s navigation. It drives a visitor to land on a web page. The sole purpose of creating a landing page is convincing a visitor to act, such as sign up, buy, and download.

 

 Essential Landing Pages

There are many types of landing page but two essential types are Click-Through Landing Page and Lead Generation Landing Page.

·         Click-Through Landing Page

The main objective of this landing page is to attract or entice visitors to click through to another page. This type landing page is usually used in e-Commerce site. It is a warm up session for visitors about the product and services. Sometimes it leads the visitors to a registration or shopping cart page which is the higher destination of a lead conversion or sale.

·         Lead Generation Landing Page

Lead generation landing pages are used to collect visitor information as like name and email. As well as, it generates sales by providing essential details about products and services. It is best to keep the form short and on point. So that, this can increase the sales and the number of subscribers of the site.

 

How to arrange a landing page

An alluring great headline is necessary to make the visitors stick around long enough on the landing page. A landing page is needed to stay up-to-date with newest tools and knowledge to solve all the problems. Remove all distractions and increase conversion rate. A clear call-to-action is so vital. Make it clear and concise. Consider the strategy and design while designing an effective compelling call-to-action button. Pick the right copy, size, shape, location, and color. Use the best judgment to select the niche and make split test. Focus on visualization like conversion-centered color scheme. Create some contrasting effects with split-complementary color. But remember, simple is the best. Wrap up the landing page nicely and properly invest to maximize the page’s potential.

 

Why you need landing page

A landing page is the initial page favored by many marketing and sales teams. It boosts up the conversion rating. By using a landing page, anyone can generate more subscribers, lead them into a sales funnel and make direct visitors to the products immediately. It is the best element for drawing the attention of visitors or target audience.

 

The benefits of Landing Page

1.       Your Complementary

It works, while you don’t. This is the most popular benefit. Develop a landing page for one segment (niche) and market it within content marketing strategy. The process is automatic and reduce your extra work. So, you can easily go on vacation without any worry.

2.       Instant Credibility

Landing page provides incredible credibility among visitors’ eyes. When sales team develop it with the tendency of solving all the problems then visitors put their faith in them.

3.       Directly Support the Business Goals

Landing pages support your business goals such as reaching a new niche market, promoting new products, gathering new customers, or getting closer to sales. It encourages people with contact information, newsletter subscription, making purchase and request a consultation.

     4.   Increase Conversations  

Landing page is a marketing tool to bring awareness to the specific content. It prompts visitors through call-to-action to serve data in exchange of information. Thus, conversions can increase significantly.

     5.   Generate Data and Insights

The best practice of landing page is tracking user behavior and producing valuable insights. It contains a form with important information which refine the knowledge of target audiences. Data and analytics helps to test out the various landing page elements.

    6.   Improve Paid Search Campaign

A landing page is specially created for advertising campaign. It brings interested people to one web page. It is mandatory to improve SEO rank.

   7.   Helps to Grow Email List

Landing page contains a form with users’ information such as name, email, address, phone number and company. It helps to grow email list and makes benefit for the business. When someone fills out the form, ‘opt-in’ button asks to receive emails and offers from the business.

   8.    Improves Brand Awareness

A landing page with consistent branding is an extra way to improve the brand awareness in marketing. It enhances the consistency of branding across media. It improves the relationships with customers and works for the success of your marketing campaigns.

 

How it is better than other web pages

Landing pages are better because it highlights how landing pages can generate more conversions for any kind of business. It is different from the other web pages in two major ways.

First one is ‘message match’, visitors’ expectations wherever must be met. Without strong message match, landing page is not trustworthy enough. If visitors do not trust it, they will bounce before they convert.  

Another one is ‘balanced conversion ratio’, wherever ratio should be 1:1 between outbound link and conversion goal. However, outbound link should be avoided to create a perfect landing page. The desirable act is having a conversion goal. In case of report landing page, the conversion goal is download. Otherwise, for a free trial landing page, the conversion goal is signups.

 

How to pick the best landing page for your website

Building a right landing page is crucial. Which one you want to build depends on your goal and prospects of your customers’ buying journey. 5 pages are Squeeze, Splash, Lead Capture, Click-through and Sales. Think about your target audience before selecting any landing page. It is better think like them or ask them. Find out the obstacles from purchasing product or service under a particular page. Finally, select your landing page and adjust the landing page accordingly.

 

Finally, landing pages are meant to simplify a specific action, your user may take in relation to your business objectives. Start building professional landing pages faster and lead your customers like never before. 

References:

https://thrivehive.com/benefits-landing-pages/

http://meshlivebuild.com/what-is-a-landing-page/